Pathfox works with companies, nonprofits, and public sector organizations to develop and implement initiatives in support of advanced manufacturing, diversity & inclusion, and workforce development. Research, planning, and execution tactics guide strategic paths to competitive strength, entrepreneurial ecosystems and healthy economies.
Here to help your venture succeed
Dr. Beth Fitz Gibbon, Pathfox founder, helps business leaders refine their strategic direction and develop long-term growth plans. She has broad and deep experience working with B2B and B2C companies in multiple industries, as well as entrepreneurial startups and economic development agencies. Her extensive engagements with public-private partnerships and strategic alliances provide boundary-spanning perspectives that enrich collaboration. Her P&L experience keeps a focus on ROI for stakeholders, while her strategic expertise focuses on organizational sustainability.
Beth has held senior management positions in Advanced Manufacturing, Product Development, R&D, Marketing and Strategic Planning at global corporations and small manufacturing firms. She has collaborated with national and statewide entities, including the Department of Commerce and the Brookings Institution, to plan and execute strategies enhancing business performance, supply chains, entrepreneurial ecosystems and talent pools. She earned her Doctorate in Business Management at Case Western Reserve University, an MBA in International Business at Emory University and a BA at Rutgers University.
SERVICES
Entrepreneurial & Intrapreneurial Growth
Building a new company or revitalizing a business takes more than money. Be sure you have the competence and capabilities to scale.
Business & Market Diversification
Profitable revenue growth goes to those with vision and courage. Pathfox helps you find the best route.
Supply chain development
Want to grow efficiently? Rationalize your supplier base, build strategic relationships, and aim for a higher tier in complex supply chains.
Merger & Acquisition assessments
50% of M&As fail. Assess your strengths and plan to succeed.
PUBLIC/PRIVATE PARTNERSHIPS FOR BUSINESS DEVELOPMENT
Leverage economic development resources to build prosperous entrepreneurial ecosystems, healthy talent pipelines, and powerful supply chains.
Strategic Planning & implementation
Exponential change is a growing challenge. Pathfox helps your team craft research-based strategies and timely tactical executions.
DIVERSITY, EQUITY & INCLUSION
Understand the needs of low-income and minority consumers typically under-represented in corporate and public processes. Reach their voices and views first-hand. Engage with their cultural communities to develop goals and measure impacts based on their needs.
New product development & commercialization
Develop a market strategy and use design thinking, from prototyping through market launch, to drive demand.
JOINT VENTURES & STRATEGIC ALLIANCES
Mutually beneficial partnerships are rare and fragile. Do you have the thought leadership to build one that works?
AGILE ADVANCED MANUFACTURING STRATEGY & FACILITATION
Retool the future of manufacturing and build a healthy workforce in your company, state or region.
Pathfox Client Challenges and Results
- Develop the first Boeing-sponsored Advanced Manufacturing R&D Lab in the U.S.
- Build a state’s advanced manufacturing & materials portfolio funded by the Federal Depts. Of Defense, Commerce, Labor and the National Institute of Standards & Technology
- Identify and recruit focus group participants: diverse low-income homeowners from communities of color, tribal, rural, and coastal communities with limited infrastructure, those adversely harmed by environmental and health hazards, and communities traditionally under-represented in public processes.
- Design and execute qualitative research methodology resulting in rich, actionable insights.
- Provide data analysis, conclusions, recommendations for action, with implications for future research.
CLIENTS’ RESULTS
- Communication plans and tactics designed to reach target audience.
- Establishment of trust among service provider, current and potential customers.
- Implementation plans to build back-end infrastructure based on disadvantaged communities’ perspectives and investments in clean, efficient energy.
- Partnership opportunities to develop innovative technology, incentives, alliances and cooperative programs with OEMs and consumers.
- Develop the first Boeing-sponsored Advanced Manufacturing R&D Lab in the U.S.
- Build a state’s advanced manufacturing & materials portfolio funded by the Federal Depts. Of Defense, Commerce, Labor and the National Institute of Standards & Technology
- Research & design a state-wide Talent Plan in support of industrial workforces
- Provide market intelligence, technology trends and strategic plans to address them
- Focus on supply chains, market diversification and exporting
CLIENTS’ RESULTS
- State and global Public Private Partnerships with Industry, Academia and Economic Development organizations
- Industry-driven, research-based, commercially launched product and business solutions
- Growth, diversification and workforce development expertise delivered to state and regional partners
- Establish a strategic partnership with global industry leader
- Formulate products that meet specific market regulatory requirements
CLIENT RESULT
- Launched in 19 countries in 21 months and met 5-year revenue goal in first year
- Recognized as one of Ad Age’s “Best 100 Launches of the Year”
- Create a collaboration among designers, engineers, OEMs and software providers
- Develop proprietary industry-changing technology
- Educate non-tech sales people and entice tech-averse consumers
CLIENT RESULT
- Launched at Wal-Mart, Radio Shack and BellSouth Mobility stores, sales grew 55%
- Design channel strategies for retail and e-commerce
- Plan manufacturing processes and purchase state-of-the-art equipment
- Develop operating policies and establish supply chain relationships
CLIENT RESULT
- Established distinctive brand positioning and launched ecommerce website
- Research the industry, market, competition and consumers
- Lead strategic planning and development of actionable business plans
- Realign product development and marketing communication processes
CLIENT RESULT
- Identified high potential new products and markets; cut costs 20%
- Build public-private partnerships to bridge entrepreneurs across the “valley of death”
- Engage entrepreneurs, investors and economic developers to design business and technical services and performance metrics
- Secure funding for investment and capacity building
CLIENT RESULT
- Innovation & Entrepreneurship Investment Prospectus presented at the Brookings Institution, Washington, D.C.
CLIENT EXAMPLES
